12 July 2023 Article

Aice Ice Cream Successfully Retains Top Brand and Top Brand for Kids Awards


The Singaporean ice cream brand has successfully clinched this prestigious award for the past five years, owing to its consistency in introducing various new ice cream flavors that are well-received by the public. Aice's strong commitment to prioritizing innovative and high-quality production has met the highest standards, both in the domestic and export markets, serving as criteria for these two awards. 


Aice Group acknowledges that the ice cream industry's trend in the country has seen massive growth, both in terms of quality and quantity. According to 2022 data, national ice cream sales reached a valuation of IDR 15.86 trillion, reflecting a 7.44% increase compared to the previous year. 


The increasing sales growth and the existence of many areas still untouched by quality and affordable ice cream prompt Aice to continue boosting its production and innovation. Read also: Supporting Early-age Soccer Development, Aice and PSSI Distribute Ice Cream and Hundreds of BallsAice Group CEO Jack Wang stated that over the past eight years, Aice has consistently brought millions of happiness and joy to the Indonesian people through its best ice cream products. 


Several of its best-selling variants have a wide range of flavors and shapes. From the viral "Aice Histeria" ice cream to the delicious Nusantara specialty "Aice Mochi Klepon" and the Aice Milk Tea Boba, consumed by millions through hundreds of thousands of stalls and modern markets. "Aice is very grateful for the Top Brand Award and Top Brand for Kids awards that we have received for five consecutive years. 


These awards are the support and trust of the public in Aice products. This will be a motivation for us to continue innovating in delivering the best quality, healthy, and delicious snacks," said Jack Wang. 


Award initiator Handi Irawan explained that in this award event, there are various criteria that many brands must fulfill to achieve the Top Brand. Aice has surpassed various criteria and Top Brand expectations. 


According to him, product quality consistency is one of the factors behind Aice's success in winning the Top Brand Award and Top Brand for Kids in the ice cream category for five consecutive years. "Aice Group has proven its consistency in producing many of the latest innovations in the national ice cream industry.


As a highly popular ice cream manufacturer in Indonesia and Southeast Asia, Aice has fulfilled consumers' dreams. From adults to children, everyone can now easily and affordably enjoy the deliciousness of ice cream. Aice has also been able to build an effective marketing mix to reach consumers. 


This is evidence of Aice's strength as an ice cream brand that is very close to the community," explained Handi. The Top Brand Award itself is an award specifically given to brands chosen by various consumer segments. Previously, Top Brand conducted a simultaneous survey in 15 cities, including Jabodetabek, Bandung, Semarang, Yogyakarta, Surabaya, Malang, Medan, Palembang, Makassar, Pekanbaru, Palembang, Denpasar, Balikpapan, Banjarmasin, Samarinda, and Manado.


The survey involved 12,000 respondents. Meanwhile, the Top Brand for Kids award is produced from a special survey among mothers and children. Both awards are given based on research and observation of consumer behavior in making purchases. This year marks the 15th year of the Top Brand Kids & Gen Z survey. The survey was conducted in five major cities, namely Jakarta, Bandung, Semarang, Surabaya, and Medan, involving 2,500 respondents. Aice incorporates four philosophies into its brand name.


The core values ​​of Aice Group, which have been steadfastly held, are represented by A for Grade A quality or the best, I for innovation, C for cheerful, and E for excellent or being the best. These four core values consistently flow through every application of company policies. 


Firstly, Aice consistently innovates and develops products and services to meet the ever-changing and rapidly growing consumer needs. Currently, Aice Group manages its production processes in a highly hygienic and efficient manner.


Through smart and automated technology systems implemented in its factories in West Java, East Java, and North Sumatra, Aice produces national and export flagship products. Aice also has several high-tech product research and development centers in several Asian countries to support its growth.


Aice continues to develop its business in various regions in Southeast Asia, including Indonesia, the Philippines, Vietnam, Cambodia, Laos, and Timor-Leste. In the coming years, Aice will continue to increase its production scale while exploring opportunities for global expansion.


"Aice Group will continue to innovate in new ice cream products that are unique, delicious, and nutritious. We believe that ice cream is now not just a dessert. Ice cream has become a complement to joy for many people. We will answer consumer trust with more products and massive activations. Aice will always strive to understand and meet the public's expectations for ice cream that brings happiness to everyone," concluded Jack Wang. (Z-5)


Source: Media Indonesia

Other News