31 August 2022 Article

Aice: The only ice cream in the top five dairy products chosen by consumers


Aice has been named the only ice cream brand that is in the top five categories of products made from milk and its derivatives (Dairy and Dairy Substitution) that are most chosen by consumers, based on the results of the annual Brand Footprint Indonesia 2022 research by Kantar Indonesia.


The ice cream, which is the official ice cream for the FIFA World Cup Qatar 2022, has been purchased by more than 42 percent of households in Indonesia during 2021.


Brand Manager and spokesperson for Aice Group, Sylvana Zhong, said that the positive sales results and public trust in Aice cannot be separated from innovative product research, quality and distribution network expansion in recent years. The pandemic has also sharpened the quality of ice cream products so that they are liked by all consumer segments.

"The moment of being at home has become a driving force for the company to increase sales efforts throughout Indonesia. When the pandemic peaks in 2021, it will be a busy year for Aice," said Sylvana, quoted from a press release received by ANTARA in Jakarta, Monday.

"Our research has produced many pioneer products that are liked by the public, such as Aice Susu Egg, Mochi Klepon and others. At the same time, we are expanding our distribution to reach 350 thousand stalls," he continued.

In Kantar Worldpanel research, consumer choices are selected and calculated through a matrix called Consumer Reach Points (CRP). In Indonesia, research covers no less than 550 brands in more than 100 FMCG categories across urban and rural areas representing 97 percent of Indonesia's population.

As a result, apart from Aice, other brands that are in the top five Dairy and Dairy Substitution categories are Frisian Flag, Indomilk, Dancow and Bear Brand.

"Like other brands of consumer choice, Aice benefits from a large buyer base and its CRP. This shows Aice as one of the brands popular among consumers, and able to maintain relevance to consumer needs," explained Venu Madhav, Managing Director of Worldpanel Division Kantar Indonesia.

Since its initial presence in Indonesia, Aice has focused on building the strength of its marketing distribution network throughout the island. Massive, high-tech product research also provides a large sales growth multiplier. In eight years, Aice has released many superior and pioneering products in the industry.

"Aice's innovation will not stop here, we will continue to create other surprising innovations that will bring joy to the Indonesian people," concluded Sylvana.


Source: Elshinta

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