Indonesia's largest ice cream manufacturer, Aice Group, has announced that the company has been awarded the title of "Indonesia's No.1 Ice Cream Brand" based on research conducted by the leading global research company, Euromonitor. This success is a public acknowledgment of Aice Group's dedication to providing quality ice cream products at affordable prices, prioritizing health aspects, hygiene, as well as innovation in shape and flavor.

 

In recent years, Aice Group has achieved various successes and improvements in its business, making this achievement a significant milestone for Aice Group in the Indonesian ice cream industry. The latest survey results from Euromonitor International in 2023 show that Aice Group has recorded strong sales growth, making it the most popular ice cream brand in Indonesia.

 

Data shared by Euromonitor indicates a positive trend in ice cream sales in Indonesia, steadily increasing since 2018. Even last year, ice cream sales reached approximately IDR 15.86 trillion. This figure illustrates the positive trend in national ice cream sales over the past five years. As the largest volume producer, Aice has become the backbone of the progress in the Indonesian ice cream industry.

 

Aice Group's Spokesperson and Senior Brand Manager, Sylvana Zhong, mentioned that the company's business expansion efforts through strengthening product quality and expanding its retail marketing network have been successful in its ninth year. The company believes that its business performance is inseparable from the level of customer satisfaction obtained from products with the best quality ingredients, innovation, and accessibility throughout the archipelago.

 

"We feel honored to receive public recognition as the No. 1 ice cream in the survey conducted by Euromonitor. This is real proof of the trust and support we continue to receive from our consumers. Aice Group is committed to our mission so that consumers can find happiness through our various ice cream flavors and shapes, which are not only delicious but also healthy," she explained.

 

Key Excellences of Aice Group

Furthermore, Aice estimates that the high public rating in Euromonitor's survey is closely related to its success in continuous ice cream innovation and the production of high-quality products. Coupled with the success of its business expansion to various Southeast Asian countries, this global research institution's award is easily understood and accepted by the public.

 

In the innovation process, Aice Group has successfully opened up new markets for various segments of the Indonesian ice cream consumer through differentiated product strategies tailored to current market opportunities. Aice has successfully launched various flavor variants, including favorites like Aice Mochi, and highly anticipated new variants, such as Aice Histeria Peach, the first peach-flavored mini cake stick ice cream in Indonesia. This is evidence of Aice's commitment to continually enriching the consumer experience with many innovative products that are hard to match by competitors.

 

Additionally, Aice Group is also strong in terms of scale and production technology. Currently, Aice is known for its ability to build hygienic, sophisticated, and massive production facilities. This fabrication strategy ensures that every ice cream they produce remains fresh, high-quality, and safe for consumption. Aice prioritizes hygiene, quality ingredients, and health benefits in all their production processes.

 

Moreover, the strength of Aice Group's branding is not limited to the domestic market. From its three factories located in North Sumatra, West Java, and East Java, Aice has successfully reached regional export markets. World-class brand ambassadors like Lionel Messi and Kylian Mbappe have also contributed to its global branding strategy. Now, Aice has gained recognition on an international scale, making it a strong ice cream brand globally.

 

Consistency of Aice in Maintaining Ice Cream Quality & Innovation

Adhitya Nugroho, Senior Research Director at Euromonitor, added that the positive public assessment of Aice, as evidenced by the survey results, is not only due to Aice's focus on providing innovative and high-quality products but also its positive impact on society through the support given and the distribution of Aice ice cream.

 

"Aice, a newcomer to the Indonesian ice cream industry, is able to compete with other ice cream brands. Aice gained more recognition when it became one of the official sponsors of the 2018 Asian Games held in Jakarta.

 

This certainly encouraged consumer awareness and supported Aice's sales. Aice itself focuses on impulse ice cream, which is the most important ice cream category in Indonesia. Aice's strategy in utilizing convenience stores and small kiosks has become a crucial distribution channel in the Indonesian ice cream industry. This is what has made Aice the number one ice cream brand in Indonesia in 2022," explained Adhitya.

 

Aice Group's commitment to spreading happiness to the people of Indonesia and the quality of its ice cream products has earned it various awards, including Top Brand and Top Brand Kids for five consecutive years (2018-2023), the "Superbrands 2021" award, and the "Top CSR Awards 2022" through a CSR program distributing a total of 67 million medical masks to support the prevention of Covid-19 transmission.

 

"Aice Group is committed to continuing to provide innovative products that can bring happiness to all the people of Indonesia. With unbeatable product quality and innovation that is hard to match, they strive to remain the number one choice for ice cream lovers throughout Indonesia," concluded Sylvana.

 

Source: Kontan