13 September 2022 Article

Producing Outstanding Athletes, Ministry of Youth and Sports Collaborates with Aice Group to Implement DBON Strategy


Aice Group expresses support for concrete steps taken by the government through the Indonesian Ministry of Youth and Sports, the Regional Government, and stakeholders in activating collaboration together to create champions in the world of sports.


This collaboration was echoed in the commemoration of National Sports Day (Haornas) which was held in Balikpapan City, East Kalimantan, on Friday (9/9/22).

The title "Together Create Champions" at the 39th Haornas commemoration has become increasingly relevant in the momentum for recovery in all sectors of life after the Covid-19 pandemic.


The popular ice cream manufacturer with the Mochi variant explained that progress in sporting achievements in the modern era cannot be separated from the cultural aspect and the quality of a country's multi-stakeholder collaboration.


Sylvana Zhong as Brand Manager and Spokesperson for Aice Group explained that the moment of emerging from the pandemic provides many lessons for all the nation's children. Indonesia was able to recover quickly by working together effectively from many parties.


“Building sporting achievements requires the support of effective pentahelix movement. "The massive civilizing movement carried out by the government together with the private sector, scientists, mass media and the community contributed to the success of our collective sporting achievements," explained Sylvana.


"This is what we are trying to make happen at the 39th Haornas. We distributed 25,000 Mochi ice creams, presented soccer dance performances and the Mochi Baby mascot to share joy and encourage the spirit of sports to all consumers and the Indonesian people," he said.


This year's Haornas celebration is considered to be a serious voice in seeking the progress of national sports. No joke, there were around 20 thousand representatives of sports stakeholders throughout Indonesia who attended and conveyed their aspirations to advance national sports.


Sylvana's statement was given to support Menpora Zainudin Amali at the opening of Haornas. It is said that collaboration and strong commitment between the central, regional and stakeholder governments in producing champions in the field of sports will go a long way.


"Collaboration and strong commitment between sports stakeholders in producing champions will require a long process starting from sports cultivation, early childhood development, tiered and systematic competition to the application of sports science," said Zainudin Amali.


Involve All Elements
The Minister of Youth and Sports also said that with the birth of Law 11/2022 concerning Sports and Presidential Decree 86/2021 concerning National Sports Design (DBON), it is hoped that the Government will accelerate sports achievements in a broader sense. "The Sports Law and the DBON Presidential Decree will contribute greatly to forming an Indonesia that is fit, has a tough character and has world achievements. "In fact, the advancement of sports will play a big role in empowering the nation's economy," he added.

In line with the Minister of Youth and Sports, Aice Group also emphasized the need for management and consolidation across stakeholders in achieving short to long term targets.


The Ministry of Youth and Sports is considered ideal for consolidating this multi-helix collaboration together with various elements of Ministries, Institutions and other stakeholders.


"Actually, the private sector has been involved in many important sporting events so far. "Aice himself is actively involved in important national sports moments at the Asian Games, the Basketball President's Cup, the Early Childhood Sports Festival and the World Cup for example," added Sylvana.


"What is needed now is multi-helix acceleration and synergy. We support the Ministry of Youth and Sports to lead the orchestration to success," added Sylvana.

In line with Aice's vision
According to Sylvana, this active participation is in line with Aice's vision of high quality and healthy products. Starting from low fat less sugar products to healthy and high quality ice cream ingredients.


So, what needs to be done together in the future is to improve the quality of the synergy of all stakeholders on an ongoing basis.


Source: Indosport

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