JAKARTA, Bisnistoday – Local ice cream brand Aice, established in 2015, has rapidly grown into a major player in the domestic market and successfully expanded onto the global stage. This success has made Aice a symbol of an Indonesian brand going international amidst the fierce competition in the ice cream industry.

 

Aice's journey began with its first factory in Cikarang, West Java, followed by rapid expansion with the construction of a second factory in Mojokerto, East Java, and a third in Sei Mangkei, North Sumatra. From its production base in Indonesia, Aice now exports its products to the Philippines, Vietnam, Thailand, and even South America and Africa, showcasing its wide international reach.

 

Aice stands out in the market thanks to several advantages, including the use of high-quality, halal-certified raw materials that are also registered and accredited by the Indonesian Food and Drug Authority (BPOM). Its entire production process adheres to international food safety standards with HACCP certification, ensuring product quality and safety from start to finish.

 

To maintain top quality, Aice products are developed and distributed through a fully integrated cold chain system, ensuring stable temperature from factory to consumer—preserving the ice cream's texture, flavor, and overall quality.

 

Aice is also widely recognized for its innovation, consistently launching a wide range of new products and setting trends in Indonesia’s ice cream industry. Its product portfolio is extensive, covering a wide variety of categories such as cups, sticks, cones, and even buckets—making it one of the brands with the most diverse ice cream selection in the market.

 

Famous for the slogan “The First Always from Aice,” its innovations include Indonesia’s first mochi ice cream, now available in eight flavors, and Aice Histeria, the country’s first mini cake stick ice cream with three popular variants.

 

“To date, Aice has launched over 100 product variants (SKUs), enthusiastically received by consumers across various countries,” said Sylvana, Senior Brand Manager of Aice Group, on Tuesday (June 17, 2025).

 

Sylvana added that Aice will continue to innovate and spread joy from Indonesia to the world—demonstrating its boundless global ambitions. Upon entering the Indonesian market, Aice quickly gained popularity due to its innovative products, competitive pricing, and expansive marketing strategy that reaches from small kiosks to major marketplaces—a strategy that has proven highly effective.

 

According to Sylvana, Aice’s utilization of online marketplaces surged during the pandemic and continues to grow, making it a crucial channel in the company’s distribution and brand communication strategy.

 

“For Aice, presence on marketplaces is not just a sales channel but also a way to stay connected with consumers,” she explained.

 

Thanks to its innovation and strategic business execution, it’s no surprise that Aice has captured the hearts of consumers and won the Brand Choice Award 2025—a prestigious accolade given to national and international brands that have successfully marketed their products through e-commerce platforms and become consumer favorites in Indonesia.

 

“Aice’s presence in marketplaces is part of our commitment to providing high-quality ice cream that can be enjoyed by people from all walks of life,” she concluded.

 

Source: Bisnis Today