Jakarta, TopBusiness – The 2025 SEA Games in Thailand have officially concluded, marked by Indonesia’s outstanding achievements on the Southeast Asian sporting stage. Responding to the wave of euphoria on social media through the viral #IndonesiaJuara trend, Aice Group, as the Official Ice Cream Partner, together with the Indonesian Olympic Committee (NOC Indonesia), officially celebrated the historic success of the Indonesian contingent, which secured second place in the final medal standings.

Indonesia recorded its best performance in the past three decades, collecting a total of 334 medals, consisting of 91 gold, 112 silver, and 131 bronze medals. This achievement stands as clear evidence of the significant improvement in quality and resilience of national athletes across various sports disciplines.

Even Dominance and the Rise of Multiple Sports

This remarkable achievement was not concentrated in a single sport but was the result of broad and even dominance. Athletics emerged as the main gold-medal contributor with 9 gold medals, followed by precision sports such as Shooting and Archery, each contributing 6 gold medals.

The 33rd SEA Games also became a historic stage where Indonesia broke new ground by winning its first-ever gold medals in Ice Hockey, Women’s 3×3 Basketball, Petanque, Kabaddi, and Men’s Futsal. In addition, global attention was drawn to star weightlifter Rizki Juniansyah, who not only won gold in the 73 kg category but also broke two world records, further underscoring the depth of talent among Indonesia’s Red-and-White heroes.

High Appreciation for All Sporting Patriots

Sylvana Zhong, Senior Brand Manager of Aice Group, stated that Aice is proud to stand alongside the athletes and be part of a journey defined by discipline and fighting spirit. Echoing the sentiments of Indonesian netizens, Aice expressed its deep appreciation for the historic achievement of 333 medals while reaffirming its ongoing commitment to supporting the spirit and joy of athletes who have brought honor to the nation.

“On behalf of the management of Aice Group and all Indonesian people, we extend our highest appreciation for the extraordinary achievements of the Red-and-White contingent. The SEA Games have always been an important moment, and Aice is proud to be present in providing real support on the ground. This achievement of 333 medals is the result of hard work, discipline, and an unyielding spirit that deserves to be celebrated together. Through our support campaigns alongside the NOC and many other partners, Aice is committed to continuously spreading happiness and a healthy spirit for the athletes who have made the nation proud,” said Sylvana Zhong.

Strategic Partnerships Driving Long-Term Success

Indonesia’s success in securing the runner-up position in the final standings reflects close collaboration between sports authorities and the private sector, both sharing a long-term vision to build a stable and sustainable performance ecosystem.

The President of NOC Indonesia, Raja Sapta Oktohari, emphasized the importance of strategic partners in maintaining athletes’ motivation while competing abroad. The strategic partnership with Aice has been a key driver of national success, proving that tangible collaboration between the private sector and sports is the foundation behind the mental resilience and regional dominance of Indonesian athletes.

“We appreciate Aice’s consistent support as the Official Ice Cream Partner of Team Indonesia. This long-term partnership is one of the main drivers of our success at the 2025 SEA Games. The presence of partners who provide both moral support and real on-the-ground assistance plays a vital role in maintaining athletes’ spirit and motivation during competition. This synergy proves that with solid support, Indonesia is able to demonstrate its strength at the regional level,” explained Okto.

Implementation of Aice’s Support in Thailand

As an official partner working closely with NOC Indonesia, Aice Group played an active operational role throughout the tournament, which took place from 9 to 20 December 2025. Aice installed cooling infrastructure and distributed products at Rumah Indonesia, ensuring optimal support for Indonesian athletes.

Amid the intense competitive moments, Aice introduced Aice Crispy Balls Cookies n’ Cream. This soft chocolate malt–flavored ice cream is coated with premium chocolate and filled with crispy balls that deliver a delightful crunch in every bite. As part of the celebration of togetherness, this product served as a symbol of joy accompanying the crucial moments of Indonesian athletes’ struggles at the 2025 SEA Games.

With a combination of a crunchy outer layer and a soft interior, Aice Crispy Balls provided a moment of relaxation and simple happiness amid the high intensity of competition. Its presence reflects Aice’s tangible commitment to supporting athletes not only physically but also emotionally, bringing smiles and positive energy aligned with the spirit of “Indonesia Juara.”

This support was directed specifically to various sports, including Woodball and other leading disciplines, ensuring that athletes’ refreshing nutritional needs and psychological relaxation were maintained amid Thailand’s hot weather. Through the integration of physical support and social media campaigns, Aice successfully bridged the prayers of millions of Indonesians directly to the athletes, creating a strong atmosphere of support that helped these sporting warriors push beyond their limits and set new records for the nation.

“The outstanding achievements at this SEA Games prove that when we move together, there are no limits to Indonesian talent in achieving success and winning medals. Aice is proud to have been part of this historic journey, providing freshness and encouragement at every step of our athletes in Thailand. For us, every medal won is a symbol of the nation’s resilience, and Aice is committed to continuing to stand alongside the struggle of our sporting heroes—from preparation to the moment they stand on the victory podium—for a healthier and more accomplished Indonesia,” concluded Sylvana.

Source: topbussines.id