We understand that you care about your personal information and how it is used. Therefore, we want to ensure that Aice handles your personal data with the utmost care. This Privacy Notice aims to provide an understanding of the types of personal data we collect, the reasons for collecting it, and how we manage it.
Please note that this notice applies to all entities under Aice Group Holdings.
We encourage you to take a moment to understand our privacy policy. If you have any questions or need clarification, you can contact us via the "Contact Us" form available on our website.
We have made efforts to draft this notice in a way that is easy to understand. However, if you are unfamiliar with certain terms such as cookies, IP address, or browser, we recommend that you first familiarize yourself with explanations of these terms.
You have the right to refuse certain uses of your personal data, including its use for direct marketing purposes. To learn more about your rights and how to exercise them, please read here.
Who is collecting this data?
The personal data you provide to us or that we collect is controlled by Aice Group Holdings, located at The Suite Tower, 18th Floor, Jl. Boulevard Pantai Indah Kapuk No. 1, Penjaringan, North Jakarta, 14470.
This Privacy Notice covers personal data we collect related to the products and services we offer. References to "Aice" in this notice include Aice Group Holdings and any entity owned or controlled directly or indirectly by Aice Group Holdings that interacts with you or has a business relationship with you.
This notice also covers marketing conducted by Aice, including offers and advertisements related to our products and services, which are sent (either by us or service providers acting on our behalf) to you through third-party websites, platforms, and applications based on your website usage data. These third-party websites usually have their own privacy notices and terms and conditions, and we encourage you to read them before using those sites.
What personal data do we collect?
Personal data refers to information that can be used to identify an individual directly or indirectly.
We do not require you to provide the personal data we request, but if you choose not to provide it, we may not be able to offer you products or services, or may not be able to provide high-quality services or respond to your inquiries.
We may collect personal data from various sources, including:
Personal data includes information that allows the identification of an individual, either directly or indirectly, collected both offline through consumer calls, direct marketing campaigns, sweepstakes, or competitions, as well as online through our websites, applications, and branded pages on third-party platforms and apps accessed through those platforms.
You may be asked to provide personal data when interacting with us. Companies under Aice Group Holdings may share this personal data among themselves and use it in accordance with the provisions of this Privacy Notice. We may also combine this data with other information to improve the products, services, content, and advertisements we offer.
Although you are not obligated to provide the personal data we request, if you choose not to provide it, we may not be able to provide products or services to you, or may not meet your expectations in terms of service quality or responding to your inquiries.
How We Collect Your Personal Data
We collect personal data through various sources. Some of these include:
When and Why We Collect "Special Category Personal Data"
Certain categories of personal data, such as information about race, ethnicity, religion, health, sexuality, or biometric data, fall into the "special category personal data" that requires enhanced protection under European data protection regulations.
We only collect and process this special category data under limited circumstances.
For example, Aice may sometimes collect health-related information, such as allergies, pregnancy, or skin type, in order to provide more relevant ads and promotions tailored to your needs. We will only collect and use this personal data if you have given us consent. In some cases, the services or products you choose may indirectly involve the collection of special category data, such as information related to religion, health, or other special categories.
For example, Aice collects consumer allergy data to present ads and product promotions suited to their needs.
How We Protect Children's Privacy
We fully understand the importance of taking extra steps to protect the privacy and safety of children who use Aice products and services.
Most of Aice's websites are designed for use by adults. However, if any of our sites are intended for younger visitors, we will ensure to obtain parental or guardian consent before collecting personal data, in accordance with applicable laws and regulations (age consent requirements may vary by country).
If you are a child under the age requiring parental consent, we recommend that you discuss this Privacy Notice with your parent or guardian so they can ensure that you understand and agree to it. If we find that we have collected personal data from a child without parental or guardian consent, we will promptly delete that personal data.
Access to certain parts of Aice's sites, including giveaways or samples, is typically restricted to users above a certain age limit.
We also sometimes use your personal data to verify age in order to enforce these age restrictions.
What Do We Use Your Data For?
We collect, process, and disclose your personal data only for specific and limited purposes. Some of the main purposes for using your personal data are as follows:
Other Purposes for Collecting Personal Data
In addition to the purposes listed above, we also process your personal data for the following purposes:
If we collect and use your personal data for the above purposes, we will notify you beforehand, or at the time of data collection.
Consent and Your Rights
Where required, we will ask for your consent to process your personal data. You have the right to withdraw your consent at any time. In some cases, we may rely on legitimate interest (lawful interest) to process your personal data, such as improving products or services based on the data analysis we conduct. This legal basis will only be applied if it does not conflict with your rights as an individual and does not infringe upon your freedoms or fundamental rights.
Processing for Contract and Legal Obligations
We also process your personal data when necessary to perform a contract that you or we have, such as delivering the products you purchased or providing access to certain services. Additionally, we may process your personal data when we have a legal obligation to do so, such as for tax purposes or to comply with anti-money laundering regulations.
Profile Creation
We create profiles based on the personal data we collect. These profiles are built by analyzing your interactions with our website, the ads displayed to you, and the forms you fill out. This data helps us tailor your experience with relevant content and advertisements.
For example, if we know you are interested in vegan recipes on our website, we may send you updates related to new vegan recipes or adjust our website content to better align with your interests. We may also display ads that suit your preferences and profile, both on our website and on third-party websites.
Data Management and Consent Options
You have the right to withdraw your consent at any time. If you have provided consent for the use of your personal data, you can change your preferences through the cookie settings or unsubscribe from newsletters or marketing communications we send to you.
Example of Profile Use
For example, we collect data, with your consent, from:
We also track the products you buy after viewing our ads and making a purchase through our retail partners. If you subscribe to our newsletter or receive emails from us, we may track whether you open or click on that content to provide more relevant content for you.
As a result, we can display ads tailored to your interests based on the profile we create. We may also use data you provide to third parties, such as age, gender, interests, and lifestyle, to target ads to others with similar interests.
Automated Decision-Making
In some situations, Aice processes your personal data through automated methods. Automated decisions are decisions made entirely through an automated system without human involvement in the decision-making process related to your personal data. For example:
We will not make decisions that significantly impact you solely based on automated processing. If we do, we will notify you and provide clear information regarding the decisions made, including our legal basis for making automated decisions. For example, Aice will only process your personal data automatically if it is necessary to enter or perform a contract with you, or if you have given your explicit consent.
You have the right not to be subject to decisions that are based solely on automated processing, which may have legal or significant consequences for you. Specifically, you have the right to:
With Whom Is Your Data Shared?
As part of the Unilever Group, Aice Group Holdings shares your personal data within the Aice Group and with certain third parties under the following circumstances:
Third-Party Service Providers
To fulfill your requests, respond to inquiries, process orders, provide samples, or allow you to participate in sweepstakes or promotions, we share your personal data with third-party service providers who perform functions on our behalf. These service providers may include companies that operate the Aice website, process payments, analyze data, provide customer service, delivery services, and third parties who manage our promotions. These service providers may only access personal data necessary to carry out their tasks and are not allowed to use it for any other purpose. They are also required to comply with applicable data protection policies.
Other Third Parties
Your personal data may also be used or shared with sponsors, advertisers, ad networks, ad servers, analytics companies, and other third parties involved in marketing, promotions, data enrichment, and product or information offers.
Business Transfers
Your personal data may be shared or used in business transactions, such as when Aice sells or buys assets, subsidiaries, or other business units. In such transactions, your personal data will be part of the transferred assets but will remain subject to the privacy protection promises made in this Privacy Notice. If another entity acquires us or our assets, your personal data may be disclosed as part of the due diligence process and transferred to that entity as part of the transferred assets.
Legal Disclosure
We may disclose your personal data to third parties if necessary to comply with legal obligations, meet government authority orders, enforce our terms of use, detect or protect against fraud, technical or security vulnerabilities, respond to emergencies, or protect the rights, property, and safety of the public or third parties.
International Data Transfer
Aice may share your personal data within the Aice Group or with third parties as described in this Privacy Notice. We will only send personal data to countries with limited data protection legal frameworks (for example, the European Economic Area or Asia-Pacific Economic Cooperation) to countries that do not have comparable data protection regulations under the following circumstances:
We will ensure that your personal data remains protected in the same way, even when transferred to a country that does not have a comparable legal framework for data protection. We may use protective mechanisms such as ensuring the destination country has adequate protection or entering into contracts with third parties that guarantee the protection of your personal data according to applicable standards.
Your Personal Information Security
Aice takes the security of your personal data very seriously. We work hard to protect your personal data from misuse, disruption, loss, unauthorized access, alteration, or disclosure. The measures we have implemented include appropriate access controls, investment in the latest information security systems, and encryption, pseudonymization, and anonymization of personal data wherever possible.
Access to your personal data is granted only to our employees and agents who need that information to perform their duties, and they are subject to strict confidentiality obligations. Your personal data may also be processed by third parties in accordance with this policy and in compliance with applicable data protection regulations.
How Long Do We Keep Your Personal Data?
We will retain your personal data for as long as necessary for legitimate processing purposes. For example, if you make an online purchase, data related to that purchase will be kept to fulfill the contract and address any questions or complaints related to the transaction. We also keep data to enhance your experience with us and provide loyalty rewards as per your rights.
Identifiable data will be kept for targeting purposes only for the necessary period, after which we will delete or anonymize the data. We routinely review the personal data we store and securely delete it, or in some cases anonymize it, when it is no longer needed for legal, business, or legitimate consumer purposes.
What Are Your Rights?
You have various rights regarding your personal data and how it is processed. You may exercise these rights at any time. Below is an overview of these rights along with a brief explanation of each right. You may submit a request to exercise your rights through the "Contact Us" form available on our brand website.
Right to Information
You have the right to receive clear, transparent, and easy-to-understand information regarding how we use your personal data and your rights related to that processing. Therefore, we have provided this information in this Privacy Notice.
Right to Access and Rectify
You have the right to access, correct, or update your personal data at any time. We understand how important this is, and if you wish to exercise this right, please contact us.
Right to Data Portability
The personal data you provide to us may be transferred, copied, or transmitted electronically under certain conditions, known as the right to data portability.
Right to Deletion (Right to be Forgotten)
In certain situations, you have the right to request us to delete your personal data. If the personal data we collect is no longer needed for any purpose, and we are not legally required to retain it, we will take reasonable steps to permanently delete or destroy your data.
Right to Restrict Processing
In certain conditions, you have the right to restrict the processing of your personal data.
Right to Object to Processing
You have the right to object to certain types of processing, including processing related to direct marketing, such as receiving emails from us about promotions or other opportunities.
Right to Lodge a Complaint with Supervisory Authorities
You have the right to lodge a complaint directly with the relevant supervisory authority about how we process your personal data.
Right to Withdraw Consent
If you have given us consent to process your personal data, you have the right to withdraw that consent at any time. Please note that withdrawing consent will not affect the legality of processing that has already been done before the withdrawal.
Rights Related to Automated Decision-Making
You have the right not to be subject to decisions solely based on automated processing that may have legal or significant effects on you. Specifically, you have the right to:
For more information regarding your rights, you can contact the data protection authority in your country.
How to Contact Aice?
Aice has appointed a Data Protection Officer from Aice Group Holdings who can be contacted at:
The Suite Tower, 18th Floor
Jl. Boulevard Pantai Indah Kapuk, No.1
Penjaringan, Jakarta Utara 14470
Alternatively, you can send a request through the "Contact Us" form available on our brand website.
If you have any questions or feedback regarding Aice's Privacy Notice or data processing, or if you wish to file a complaint about potential violations of privacy laws, please submit your request through the "Contact Us" form on our website.
How We Update This Notice
We will update this Privacy Notice as necessary, either to address customer requests or to reflect changes to our products and services. When we update this notice, we will update the "last updated" date at the top of this document. If the changes are significant, we will provide more prominent notice, including via email for specific services. We will also keep archives of previous versions of this Privacy Notice for your reference.
We will not reduce your rights under this Privacy Notice without your consent.
Additional Terms or Privacy Notices
In addition to this Privacy Notice, there may be special campaigns or promotions governed by additional terms or privacy notices. We recommend that you carefully read these additional terms or privacy notices before participating in any campaign or promotion, as you must comply with those terms if you wish to participate. These additional terms or privacy notices will be provided to you clearly.
Last updated March 2025.
