Aice Ice Cream: A Symbol of Sweet Moments and Togetherness

Aice Ice Cream is a leading ice cream brand in Indonesia, known for its safe and delicious treats that cater to all segments of society. Beyond just providing enjoyment, Aice also carries deep symbolism, especially in the context of emotional connections between individuals.

In the short film Love, Race Cars & Death produced by BMW Astra, Aice Ice Cream transcends its role as a sweet treat, becoming a symbol of love and meaningful moments of togetherness amid life’s fast-paced and challenging nature.

Sylvana, Senior Brand Manager of Aice Group, expressed the company’s enthusiasm in supporting inspiring works like this film. She noted their pride in being part of Love, Race Cars & Death, saying,
“This is a special honor for us as we strive to bring joy to every moment.”

Sylvana emphasized that Aice’s participation in LRCD represents its commitment to being a companion of happiness for everyone.
“We believe that life’s journey is filled with challenges and joy, and Aice is there as a faithful friend every step of the way,” she said.

“There is always a way to recover and strive again after failure, just as the film’s message states: ‘I don't know if I'm the one who can heal you, but I know you can heal,’” Sylvana added.

A Tale of Love, Ambition, and Sorrow

Produced by BA Films, the BMW-themed racing movie explores love, ambition, and sorrow in human life. Directed and written by filmmaker Billy Aldo, it stars Gilang Devialdy, Arla Ailani, Verdi Solaiman, and Rukman Rosadi.

Love, Race Cars & Death (LRCD) offers thrilling racing scenes alongside poignant messages. Viewers experience the excitement of BMW car races, nuanced depictions of mental health struggles, and stunning cinematography. It’s a story not only about love, ambition, and grief but about humanity in all its facets.

The film’s dialogues are intentionally crafted to evoke emotional depth, allowing audiences to empathize with the main character. The short film is now available to watch on YouTube.

Through its exploration of mental health, BA Films collaborated with Aice to highlight the sweet moments amid the protagonist's hardships. The refreshing and sweet sensations of Aice’s signature watermelon and pineapple ice creams are prominently featured in the film’s scenes.

Aice Ice Cream: Supporting Recovery from Failure

The film’s protagonist, Adit, is a young racer dealing with the trauma of losing both parents. Amid his psychological instability, Audrey emerges as a constant supporter and friend.

The director portrays Audrey as a steadfast companion to Adit, symbolized by her gesture of offering his favorite watermelon-flavored Aice ice cream.
“Audrey instinctively knows how to bring warmth and appreciation in simple ways to Adit, such as sharing ice cream while chatting,” said Billy.

Billy also highlighted the deeper significance of their friendship, proven by Audrey’s intimate knowledge of Adit’s favorite ice cream flavor.
“It’s not just about their shared moments but also about the lasting bond of their friendship, symbolized by Audrey’s effortless gesture of sharing Adit’s favorite watermelon Aice ice cream,” Billy explained.

Aice embodies the idea that in life’s challenges, there are always small, simple moments that bring calm and comfort. As a trusted companion, Aice Ice Cream provides joy and refreshment that lighten the mind.

Every bite of Aice Ice Cream conveys emotion, whether in moments of sadness or happiness, affirming that amidst life’s ups and downs, there’s always room for sweet moments that spark hope.

Aice Ice Cream: Creating Special Moments

Phoebe Carolyn, Producer at BA Films, described ice cream as a simple yet special treat, often associated with specific moments.
“Ice cream is usually enjoyed as dessert, a way to cool off on hot days, or as a small reward for achievements. This is reflected in the film’s scenes where Adit and Audrey share Aice’s Watermelon and Pineapple ice creams during their conversations,” she said.

“Ice cream is delicious, simple, and easy to find. Aice Ice Cream, with its accessibility and simplicity, makes it perfect for spreading joy and creating special moments,” Phoebe added.

She also noted that Aice Ice Cream is ideal for moments of togetherness, making it a positive product that spreads happiness through its variety of flavors.
“In special moments, enjoying Aice Ice Cream is the perfect choice to enhance the warmth of togetherness. It’s an opportunity to share moments while savoring a simple treat,” Phoebe concluded.

Source : Liputan6.com